Embrace your inner child with the snow sculpture bag

Not everyone can classify themselves as snow sculpture fans. However, Elin and Magnus Holmgren have developed an innovation that allows for snow sculptures even when the snow is not present.

The idea for the snow sculpture bag began to grow one crisp winter day when Elin and Magnus had made a snowman that lasted an unusually long time. The snowman was noticed by passing neighbours who admired their work. Here a seed was sown and a desire to create more snow figures.

Elin and Magnus began to familiarise themselves with different types of snow. It turned out that if powder snow is pressed hard enough, it becomes a suitable base to sculpt on. The only question was how they would get the snow packed in a good way. Elin and Magnus started experimenting with different materials and solutions. Together, they came up with the idea of producing a cylinder-shaped sack with a zip that can be filled with snow and thus provide the basic conditions required to create and carve creative snow figures.

They bought tarp, wax sheets, zips and a cheap sewing machine and sat down and started sewing. After a full day of hard work, two prototypes had finally emerged.

A week of isolation

In order to be able to test their prototypes, the couple decided to go to colder latitudes and went to a cabin in Björkliden. Over the course of a week, they were able to focus wholeheartedly on their prototypes, finalising the product and of course building lots of snow sculptures.

- There was half a metre of snow and no shops nearby. In a way, it was nice to be isolated and only focus on one thing, says Elin.

Once in Björkliden, they experimented with different types of material choices and thicknesses for the snow pack. It was important to find a material that was neither too heavy nor too bulky. Towards the end of the week, Elin and Magnus had found both the right materials and the right design for the product.

The intended target group for the product is primarily families with children, but Elin emphasises that the product is also intended for anyone with a creative mind.

- "We can't be the only adults that embrace their inner child's desire to go out and build snowmen when winter comes," says Elin.

Neither Elin nor Magnus had previous experience of running their own business, but Elin encourages more people out there to dare to realise their ideas.

- Just do it. Before we started the company, I hardly knew how to proceed once you had an idea, I wasn't very creative. Thanks to our company, I have now become a creative person.

Elin’s advice to other innovators:

  Although it may feel scary, dare to talk to other people about your idea.
  Remember that no one knows your product like you do, so pay attention to the details.
  Dare to ask for help and above all believe in yourself and that you can.